Broker Check
Veronica Coleman, MBA, CFP®

Veronica Coleman, MBA, CFP®

LPL Wealth Planner

(314) 821-8870

veronica.coleman@lpl.com

My passion for this industry stems from a deep-seated desire to help people navigate their financial lives. At Veritas Wealth Strategies, I provide clients with guidance for their financial journey — supporting them with clarity, compassion, and purpose at every stage of life.

During my 16-year tenure at Edward Jones, I had the privilege of serving as a Financial Advisor, working closely with individuals, couples, and business owners to provide personalized, thoughtful financial guidance. I now partner with LPL Financial to offer even greater flexibility to meet my clients’ evolving needs.

I find immense satisfaction in empowering individuals — especially women — during significant life transitions. Whether someone is navigating a job change, the complexities of divorce, the loss of a loved one, or the excitement of starting a family, I’m here to help them move forward with confidence. I also enjoy working with couples to align their financial goals, supporting small business owners as they plan for the future, and guiding new investors as they take their first steps toward building wealth.

I was born and raised in St. Louis and earned my Bachelor of Science from Saint Louis University and an MBA from Webster University. Service has always been part of my life — a value that guided me through 11 years in the United States Army Reserve and continues to shape the way I show up for my clients and community.

Over the years, I’ve been honored to receive recognition for my community impact and commitment to financial education. In September 2023, I was featured in People magazine for supporting Edward Jones’ financial literacy program at Cardinal Ritter College Prep. In 2024, This honor reflects the community-focused work I led at Edward Jones, including bringing financial literacy programs to underserved areas and mentoring young women and diverse professionals in finance.

Outside of work, I’m a proud mom to a son who is a high school basketball coach and works in student athlete relations. I’m a passionate football fan on a mission to attend an NFL game in all 32 stadiums — I've checked off 4 so far! I also love live theater, music, and most of all, spending quality time with my family and friends.

At the heart of everything I do is a belief that everyone deserves a clear, confident path to financial well-being — and a partner who will walk alongside them with guidance.



*Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification mark CFP® in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification mark.