About Me
Hello! I'm Veronica Coleman, MBA, CFP®
At the heart of everything I do is a belief that everyone deserves a clear, confident path to financial well-being — and a partner who will walk alongside them with guidance.
My passion for this industry stems from a deep desire to help people navigate their financial lives with clarity, compassion, and purpose. After 16 years as a Financial Advisor at Edward Jones, I created Veritas Wealth Strategies and partner with LPL Financial to provide flexible, personalized guidance that adapts to my clients’ evolving needs. I especially enjoy empowering women through major life transitions — career changes, divorce, loss, or starting a family — while also supporting couples, small-business owners, and new investors as they pursue their goals. I welcome the opportunity to work with you.
Born and raised in St. Louis, I earned a B.S. from Saint Louis University and an MBA from Webster University, and proudly served 11 years in the U.S. Army Reserve. My work in mentorship and financial education has been recognized nationally and locally, including features in People magazine (2023). Outside the office, I’m a proud mom, a football fan on a mission to visit all 32 NFL stadiums, and someone who loves live theater, music, and spending time with family and friends.
Strategic Alliances
*As reported by Financial Planning magazine, 1996-2024, based on total revenue.


